Instagram is growing – super fast. At the time of writing this, the platform has more than 800 million active users. Soon, it will surpass the one billion mark! Now, you can tap into Instagram astounding numbers to drive traffic to your website. Here’s how.
Include a Link in Your Bio
This is perhaps the simplest way to increase traffic to your site using Instagram. And the beauty of it is that can update or alter the link to suit your needs at a particular moment. Look at major brands, for instance. They link their home Instagram bio to their homepage. On top of updating your link, you should also include a compelling call to action in your posts directing people to click on your bio.
Run an Ad Campaign
You see, unlike organic posts, you can make your ads on Instagram clickable. That way, a potential customer can click on the ad and go directly to your website. Besides, you can include a “learn more” call to action button to boost your click-through rate. And because Instagram’s ad uses Facebook’s ads back-end, you can target a specific market or audience based on things such as gender, age, level of education, location and so on. Also, be sure to use a combination of target options to avoid wasting your ads to the wrong audience.
Tag Your Products
Instagram offers a service that enables you to use tag products in your organic Instagram photos. That way, when a user clicks on a product, he or she sees its description complete with a click-through option your website. The only thing that you need to do is to make sure that your product or service meets the criteria to use this service.
Include “Swipe Up” or “See More” on Your Stories
You can make your organic stories clickable as long as you’re running a verified Instagram account. If your account is not verified, you may consider working with a verified influencer to reach a market that can use your product or service.
…Also, get followers
You must have enough followers on Instagram to increase traffic to your website. In fact, the more followers you have, the more the traffic you are likely to get. Luckily you can buy Instagram followers to help kick-start the process. Visit https://fredharrington.com/can-you-buy-real-instagram-followers/ to read more about the benefits of buying Instagram followers and where you can buy them.